Lab data shows typical B-to-B websites frustrate & annoy prospects.
Simple changes can raise lead generation and sales:
Don't agree to any press interviews without Keeping the Wolves at Bay at your side. Includes how to prep; how to turn questions around so you make your (predetermined) point; how to defuse hostile questions; and three hands-on checklists.
#1 bestselling Web design guide of all time is now updated with 3 new chapters and *loads* of inspirational samples. Must-read instructions for every marketing exec who approves or oversees a Web site. Entertaining and revelatory!
Easy Manual to Excel Formulas, Analyses & Models for Direct Marketing Campaigns: Handy for Budget Season
Improve your Google Ad ROI by using scientific data from a new Eye Tracking lab study. Features 64 full-color "heatmaps" of real searchers' reading & click patterns ; 5 copywriting tactics tested; which ad positions and bidding tactics work best.
Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.
Data and insights for marketers in travel, leisure, fast food, apparel, retail, tech, health and financial services. 39 Charts and figures included.
Want to get more useful results from your focus groups? America's top moderator created this how-to handbook that shows you how. Includes a career's worth of tips, tactics and step-by-step advice. Recommended for moderators and clients hiring them
Two-volume set is the best practical guide to targeting Hispanics. Features 10 original Case Studies, 50+ charts & tables, creative samples, useful hotlinks, and tips on what works (and what doesn't.)
From personal PCs to pet accessories, US consumers spend 41% of personal income on discretionary purchases -- little luxuries. Find out what market research data reveals on motivators to turn a don't need item into a must-buy.
Step-by-step 194-page guide details 29 ways to get more opt-in subscribers for your newsletter list; how to create a newsletter readers open and respond to; and how to measure your results. Must-read for all marketers publishing newsletters.
Your customers judge your brand by the email responses they get from your customer service department. Use this easy, new toolkit to train your CSR team to do a *much* better job - and avoid the cost of additional inbound calls.
Learn how to change a few words of copy on your web site to get lots more traffic from search engines.
18% or more of your email newsletters and campaigns never reach recipients because your messages are mistakenly blocked as "spam" by filters. New Guide and Q&A teleseminar help you solve your delivery problem.
Have you ever yearned to do your own radio talk show? It's the best "free" advertising you can get for your newsletter, book, consultancy, or Web site. Here's a practical, step-by-step guide so you can learn more and get started today.
Save $5.00 when you buy the two most inspirational books in the history of advertising. Gift this set to staffers and bosses who need to understand the scientific rules behind truly great marketing and ad copy. Fun to read and fantastically useful.
Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.
Find out which copywriting tweaks could increase traffic from search engines:
Includes 70 charts and tables plus real-life advice from 200 professional services buyers on what marketing tactics work, what mistakes to avoid when pitching new accounts in marketing, consulting, IT and other professional services.
Hundreds of marketers have improved their copywriting skills by taking this practical hands-on e-course. Work at your own speed, in your own timeframe… whenever it is convenient for you. Includes Course Workbook and Answers section.
-> Page Design & Copy Instructions
-> 54 Stat & Data Charts
-> 114 Samples of Landing Pages to Copy
-> Help for Search, Email, B-to-B, Ecommerce, Blogs
& Lead Generation Conversions
Click here to Download the Executive Summary
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