Data and insights for marketers in travel, leisure, fast food, apparel, retail, tech, health and financial services. 39 Charts and figures included.
From personal PCs to pet accessories, US consumers spend 41% of personal income on discretionary purchases -- little luxuries. Find out what market research data reveals on motivators to turn a don't need item into a must-buy.
Easy Manual to Excel Formulas, Analyses & Models for Direct Marketing Campaigns: Handy for Budget Season
Two-volume set is the best practical guide to targeting Hispanics. Features 10 original Case Studies, 50+ charts & tables, creative samples, useful hotlinks, and tips on what works (and what doesn't.)
Kids aged 4-7 and tweens aged 8-12 directly influence hundreds of billions of CPG, entertainment, apparel, and travel sales each year. Now, learn how you can influence them with the best books featuring hands-on advice
Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.
Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.
Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.
Save $5.00 when you buy the two most inspirational books in the history of advertising. Gift this set to staffers and bosses who need to understand the scientific rules behind truly great marketing and ad copy. Fun to read and fantastically useful.
Save $5.00 when you buy the two most inspirational books in the history of advertising. Gift this set to staffers and bosses who need to understand the scientific rules behind truly great marketing and ad copy. Fun to read and fantastically useful.
Save $5.00 when you buy the two most inspirational books in the history of advertising. Gift this set to staffers and bosses who need to understand the scientific rules behind truly great marketing and ad copy. Fun to read and fantastically useful.
Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.
Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.
Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.
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