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image of product: How to Sell Good Marketing to Your CEO

How to Sell Good Marketing to Your CEO

Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.

image of product: ME-001: Fundamentals of Online Testing

ME-001: Fundamentals of Online Testing

  • Online and on-demand seven session course
  • Learn what constitutes a valid sample size
  • Determine the best test design for your objective
  • Find out the best methods for interpreting your results
  • Calculate ROI based on your research

    • image of product: 2008 Online Advertising Handbook + Benchmarks

    2008 Online Advertising Handbook + Benchmarks

  • Fact-based data for online advertising strategy, tactics, and general know-how
  • 577 advertisers and marketers surveyed
  • Filled with common sense design and scientific targeting
  • 30 Images/Creative Samples
  • 116 Tables and Charts

  • Download the executive summary

    • image of product: MarketingSherpa Annual Membership

    MarketingSherpa Annual Membership

  • 800 + Case studies
  • 560 + How-to training resources
  • 300 + Interviews
  • 210 + Special Reports articles Research database - more than 4,450 data points
  • 2,700 + Creative samples
  • 50 + Topical microsites
  • 365 + Marketing Awards calendar listings &
  • 920 + Marketing, Advertising & PR events

    • BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and Summits

    image of product: ME-003: Landing Page Optimization for Subscriptions.

    ME-003: Landing Page Optimization for Subscriptions.

  • Online and on-demand seven session course
  • Optimize subscriptions paths
  • Remove unnecessary steps
  • Communicate value at every step
  • Capture only essential information





    • Also in Content Marketing


    image of product: ME-004: Landing Page Optimization for Ecommerce

    ME-004: Landing Page Optimization for Ecommerce

    You’ll learn proven techniques including:

  • How to prioritize messages and optimize your own landing pages
  • How to develop a motivating value proposition
  • How to reduce friction and motivate page visitors to move forward and take action


    • Viral Training Webinar

    2009 Email Summit





    Top 5 Bestsellers

    1. 4th Annual Email Marketing Summit Expo + Awards 2009
    2. Webinar Training + Toolkit "How to Viral Market"
    3. Email Marketing Benchmark Guide 2009
    4. Search Marketing Benchmark Guide 2009
    5. B-to-B Lead Generation Handbook

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