Scientific data on how to optimize your online subscription form to get 22% more opt-ins; plus how to design your newsletter to get higher open, click, and reader loyalty rates.

Features 353 handy illustrations. By Jakob Neilsen's research group.

Nielsen Norman Group has at last released the 3rd Edition of their renowned Email Newsletter Usability study.

You'll discover:

How you can tweak the design of your online subscription form so that on average 22% more visitors sign-up for your newsletter.(usability and speed matter)

Why email recipients are more likely to open newsletters with particular subject lines.

How you can redesign your newsletter layout, length, and format to better please the human eye -- and make it easier for recipients to read.

Why some readers think your newsletter is "junk mail" even when it's not -- and how to change their perception.

What frequency, content, and design elements make a newsletter feel "valuable" and directly influence your open and click rates.

How business-to-business marketers and publishers can improve their newsletters - based on test methodology.

As you can see, this is a highly practical report. Plus, it's easy-to-read (not too much jargon or scientific gobbledegook),

with 165 design guidelines, and 353 useful illustrations. We ship printed copies in 24 hours -- and the PDF downloads instantly -- so you can begin improving your newsletter results right away.

For this Usability Study Nielsen Norman Group tested 228 email newsletters. 101 newsletters were studied in the users' own environment, focusing on the user experience of receiving and reading newsletters. These newsletters were equally divided between business newsletters and personal newsletters.

Plus, 22 newsletters were exhaustively studied in a usability lab using methods such as eyetracking and field-studies. (Reading this results data is like hearing what a focus group would say about your own newsletter.) Learn what users had to say about:

AdAge.com: AdAge Daily (daily industry news)

Allrecipes.com: Daily Dish (cooking advice)

Bankrate.com: Frugal News (financial information)

BNET: Business Tools for Busy Leaders (weekly management info)

Cooking.com: All About Shopping (retail)

Dictionary.com: Word of the Day (reference)

The Economist: The World This Week (weekly news)

Entertainment Weekly: EW Monitor (daily specialized news)

Fodors.com (weekly travel advice)

Handspring (consumer electronics customer newsletter)

The Herman Group: Trend Alert (weekly consulting insights)

ManhattanUsersGuide.com (daily local entertainment guide)

Morningstar: Technology Bytes (twice-weekly investment advice)

MSNBC: Breaking News Email (daily news)

New York City Parks and Recreation: The Daily Plant (update from municipal department)

New York Times: Books Update (weekly book reviews)

Overstock.com: O-Mail (e-commerce)

Site 59: Top Picks (travel deals)

SmarterTravel.com: Last Minute Airfares (travel deals)

USAToday.com: Daily Briefing (news headlines)

WineLoversPage.com: The 30 Second Wine Advisor (weekly wine tips)

Zacks.com: Profit from the Pros (investment advice)
Includes 165 illustrations to inspire and guide you

The Email Newsletter Usability report features 353 screenshots of online subscription forms and actual email newsletter issues to help you understand the principals of good design visually.

You'll find these illustrations invaluable when you meet with your Web design and email design teams to tell them exactly how to tweak your own design to get better results in accordance with usability lab results.

Now you don't have to draw pictures on a whiteboard, write long memos, or wave your arms around -- just hand your designers the illustrations you'd like them to closely copy elements of.

Plus get 165 very specific design guidelines to serve as rules for your subscription form and newsletters

Includes rules on frequency, subject lines, "from" name, unsubscribe forms, links, presentation, content guidelines, etc.

You'll discover 12 guidelines for not having your newsletter be mistaken for spam (It's all about presentation.) You'll also learn what causes people to decide whether to open and read your newsletter during the workday versus saving it "for later" and perhaps never reading it at all.

All Related Links:

• Click here to see the Executive Summary for this report

Order Here Risk-Free

Site License - Permission to make copies within your organization
PDF Only--downloads instantly

Price: $698

Add to Cart

------- or -------

Single User License- For the use of a single user only
PDF Only--downloads instantly

Price: $398

Add to Cart