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- 12 pricing tests - results revealed
- 46 tactics to raise prices...without losing sales
- Pricing Psych: 56 page PDF download
- 46 Ways: 136 page PDF download
- Published 2005 by Jensen-Fann Publishers Dow
Also in eRetail
Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.
Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.
Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.
Save Money - Proven strategies to minimize your spending + reach your goals
Improve ROI – Tactics to decrease media waste + improve targeting
New Research Findings – Gain understanding of the new rules of video
Practical Information for Advertisers, Publishers, Media Buyers, and Viral and Mobile Marketers
Primary research from 1,083 marketers and 1,422 consumers
Secondary research from Nielsen, IAG, Comscore, Quantcast, Rentrak, BrightRoll, TubeMogul, and more
PDF download now, print copy ships after Jan 05, 2009
Click here to download the Executive Summary
800 + Case studies
560 + How-to training resources
300 + Interviews
210 + Special Reports articles
Research database - more than 4,450 data points
2,700 + Creative samples
50 + Topical microsites
365 + Marketing Awards calendar listings &
920 + Marketing, Advertising & PR events
BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and
Summits
800 + Case studies
560 + How-to training resources
300 + Interviews
210 + Special Reports articles
Research database - more than 4,450 data points
2,700 + Creative samples
50 + Topical microsites
365 + Marketing Awards calendar listings &
920 + Marketing, Advertising & PR events
BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and
Summits
800 + Case studies
560 + How-to training resources
300 + Interviews
210 + Special Reports articles
Research database - more than 4,450 data points
2,700 + Creative samples
50 + Topical microsites
365 + Marketing Awards calendar listings &
920 + Marketing, Advertising & PR events
BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and
Summits
