You’ll learn proven techniques including:
Scientific data on how to optimize your online subscription form to get more opt-ins; plus how to design your newsletter to get higher open, click, and reader loyalty rates. Features 165 handy illustrations. By Jakob Neilsen's research group.
Stop! Before you write any marketing copy, sales presentations, email or ads to impress CEOs, first find out what trigger words and phrases will work. And which "sales-killer" words to avoid in your copy. Critical for lead gen and sales campaigns.
Features easy-to-scan comparison charts of 53 Web analyics software offerings from 48 vendors including WebTrends, ClickTracks, Vividence, WebSideStory, Urchin, RedSheriff, Site Meter, and WatchWise. Compare pricing, reports, clients, and service.
Learn how to improve your press releases the easy way -- by reviewing 12 before-and-after examples of typical bad releases that are radically rewritten by an expert. Includes b-to-b, high-tech, and "no news" PR; plus, tips on email pitches that work.
Stop! Before you write any marketing copy, sales presentations, email or ads to impress CEOs, first find out what trigger words and phrases will work. And which "sales-killer" words to avoid in your copy. Critical for lead gen and sales campaigns.
Hundreds of marketers have improved their copywriting skills by taking this practical hands-on e-course. Work at your own speed, in your own timeframe… whenever it is convenient for you. Includes Course Workbook and Answers section.
Lab data shows typical B-to-B websites frustrate & annoy prospects.
Simple changes can raise lead generation and sales:
